Teaching Document Essay Example | Topics and Well Written Essays - 500 words

Teaching Document - Essay Example The other chemicals used include: alpha amylase enzyme, gluco-amylase enzyme and carbon which is used in the adsorbers as a decolorizer. The process occurs in five main stages; two hydrolysis processes that convert about 100% of the starch in the slurry into glucose and three evaporation processes to dry up the glucose. The starch slurry first flows into the first hydrolyser, R1, which converts 25% of the starch into glucose using alpha-amylase enzyme that catalyzes the hydrolysis process. After the first hydrolysis process, the viscosity of the slurry is reduced, and the slurry is then passed through a centrifuge, PS-1, which removes any proteins and oils present. The slurry is then passed through the second hydrolyser, R-2, which completes the hydrolysis process using the gluco-amylase enzyme that leads to the overall conversion of starch to glucose to almost 100%. The viscosity reduction of the slurry after the first hydrolysis process ensures proper mixing with the gluco-amylase and prevents the formation of unhydrolyzable gelatinous material in the second hydrolyser. After the second process of hydrolysis, the slurry is decolorizes in an adsorber, CS-1, parked with carbon (Silla 23). After the conversion of starch to glucose the rest of the process dehydrates the glucose. A dry product is then obtained using the process of evaporation. The glucose solution is pumped into the first stage of evaporation where a portion of the water is removed. To conserve energy (heat), the first stage of evaporation uses mechanical re-compression of the vapor evolved and since glucose is heat sensitive the process is conducted in a vacuum produced by a vacuum pump, C-1. The first evaporation stage is carried out in two steps; in the first step, energy is transferred to the solution in the boiler to evaporate some water concentrating the glucose. In the next step vapor and liquid are separated in a phase separator. After the

How to Sustain Customer Loyalty towards Brands Essay

How to Sustain Customer Loyalty towards Brands - Essay Example The researcher states that brand loyalty is the final objective a company sets for a branded merchandise. The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very important in the cut-throat competitive era of today. The customer’s adherence to a particular brand increases the market value of the brand and helps the organization to have a competitive edge over the rivals. The brand loyalty also provides confidence among the organizations to launch a new product and to get involved in new ventures as they feel that the loyal customers will definitely go for the new products. This also helps the organization with the process of the expansion. Brand loyalty is basically a consumer’s preference and priority to opt for a particular brand in a product category. The reason behind this preference can be the perception of provision of the right product features and high level of quality at the right price. Additionally the brand loyalty can also have its basis in the emotional attachment of the user with the brand. The preference can be built upon an association with the brand symbol. Aaker defined Brand loyalty as â€Å"the attachment that a customer has to a brand†. It can also be seen as consumer’s preference to purchase a particular brand in a product class and this could be as a result of the consumer awareness about that particular brand. The strong name of a firm, the good image of the product and corporate reputation are the factors which builds loyalty/commitment, which helps the consumer to value a product of a particular company and put it above the others (Souiden et al. 2006). â€Å"A deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts havin g potential to cause switching behavior† (Oliver,1997 referred in Ozer, et. al. 2005, p.90). The brand loyalty of existing customer represent a strategic asset to the organization, that, if properly managed and exploited, has the potential to provide value in several ways. It works to reduce the marketing costs of doing business. It is simple and much less costly to keep hold of customers than to get new ones. Brand loyalty even generates trade leverage. At the extreme, brand loyalty may dominate store choice decisions. Additionally various studies